U-N-I – K.R.E.A.M.

UNI is a hip hop group out of Inglewood, CA and their first LP Fried Chicken and Watermelon is definitely worth checking out.  Although many hip hop fans aren’t quick to embrace so called “hipster rap,” I find that most of the groups gaining attention that could be placed into this genera have nothing but good things to offer.  Sometimes they are a little easier to listen to because they aren’t always talking about pain and struggle (although it’s important to discuss those things as well).  That said UNI is all I’ve been able to listen to since I copped their album.  Their two videos aren’t anything typically special but they are both great songs.  K.R.E.A.M. (a flip of Wu-tang’s C.R.E.A.M.), professes an obsession with kicks, which while shallow content is still an entertaining song.  I’m cautious to endorse anything that is supportive of blatant materialism (especially as an ardent environmentalist) but it’s always been a component of hip hop.  Beautiful day is such a summer jam and I’m kicking myself for not having discovered it before September!  The rest of the album is full of enjoyable rhymes and great beats that pay homage to the golden era of hip hop.  One I know my other contributors will enjoy is “Castlevania” an aggressive cut using the video game’s music in production and is chock full of cleaver gaming references.  So – buy this album!


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